Marketing Concept Unveiled for Sartell’s Mill District

SARTELL (WJON News) -- The City of Sartell got a look at what a long-standing, undeveloped property could be going forward.  Sartell's development partner, IAG Commercial, presented the final marketing concept package for the Mill District at Monday night's city council meeting.

The Verso Paper Mill explosion occurred in 2012.

The firm went over a number of items, including the things restricting the site, such as the railroad separating the lot, the extensive concrete on site that can't be reused, and the river flood plain.  IAG's final recommendation for marketing the site is to target light industrial, medical technology, position the district as a destination site with an event center, and hospitality and restaurants.

Sartell took ownership of the Mill District site in 2023.

They also presented some preliminary renderings and the potential return on investment for the city. IAG left the council members the preliminary marketing materials and went over the timeline for the next steps in the process. Upon review and approval of the marketing plans, the Mill District site will be listed openly and nationally for private development.

There will be an open house held on May 11th from 4:00 to 5:30 p.m. at City Hall for the community to see what has been done and ask questions.

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READ MORE FROM AUTHOR PAUL HABSTRITT