Sartell Renames CVB, Shifts Focus to Website Development

SARTELL -- Things are starting to take shape for Sartell as they continue to develop their own Convention and Visitors Bureau.

Sartell left the St. Cloud CVB at the start of the year to put more of a focus in marketing Sartell on a local level.

One of the first moves by the advisory board was to hire Nikki Sweeter as Executive Director. Sweeter says one of her first decisions in her new role was the come up with a new name.

"We went with the Sartell Hospitality and Visitor Service as our new name. It just directs what we want to do and how we can give our visitors a personal service touch," says Sweeter.

Sartell Hospitality and Visitor Service board member Jason Mathiasen says they are currently working on developing a website to better promote their services.

"From that page you can branch off to the school district, the parks, the city, the chamber and this is where you can go and direct yourself from there to all amenities," say Mathiasen.

Sweeter says if all goes well they hope to launch the site by this fall.

It's taken about a year and a half to get to this point and Mathiasen says they're excited to share what Sartell has to offer visitors.