ST. PAUL (AP) — Minnesotans who go online to shop will soon have to pay the same state sales tax they pay at brick-and-mortar retailers.

The change takes effect July 1. It's being cheered by retailers who have complained about unfair competition.

Technically, it's not a new tax. All along, online shoppers were supposed to report and pay the sales tax themselves. But almost nobody did.

But soon they won't have a choice — at least not at big online retail sites.

Minnesota's brick-and-mortar retailers have long complained that they must charge sales taxes, while their online rivals do not — a requirement that raises their prices.

President Bruce Nustad of the Minnesota Retailers Association says it's a good law for Minnesota's retailing community.