The Minnesota State Patrol Reveals New Logo

A NEW LOGO FOR MINNESOTA STATE TROOPERS

On the heels of Minnesota lawmakers approving a new Minnesota State flag and State seal that went into effect earlier this year, the Minnesota State Patrol thought that now would be the time for them also to create a new logo to align themselves with state agencies throughout the country and create their own identity.

The previous logo for the Minnesota State Patrol had the seal on it for 50 years, which is more than half of its existence beginning back in 1929, and featured the State seal, which was changed earlier this year.

HOW THE DESIGN WAS CHOSEN

With input from State Patrol members, they decided to focus on the great outdoors of Minnesota; the mighty Mississippi River, the North Star, and the Norway Pine, our state tree.

The shape of the star was directly created to match the new state seal. It also represents the state patrol's mission to serving all four corners of the state of Minnesota.

Why did they choose seven trees for the logo? When the organization was first created, troopers worked everyday of the week, with just one day off per month. Now, it represents the fact that there is someone to help 24 hours a day, seven days a week, in same shape, form or fashion.

THE COST OF CHANGE

It's not going to be a cheap fix. According to CBSNews.com, the change could take up to nine months to complete and cost approximately $4 million. Existing funds will be allocated to the agency to complete the change. However, the state has maintained the exact same logo for 50 years, so it's seems logical that if they were ever going to change it, now is a logical time to do so.  The vehicle logos will be the first to change, and uniform changes will come later.

WHAT DO YOU THINK?

Do you think that the change is coming at the right time? Let me know your thoughts at kelly.cordes@townsquaremedia.com.