It’s BACK & With an Additional Surprise! Why Such a Big Deal?

Why is this such a big deal?  I have heard just about every year about how McDonald's should bring back the McRib and everything will be wonderful again. The sandwich which made its first appearance about 40 years ago. It was gone for several years, and then, about 5 years ago, has been making an appearance for a limited time each year.

This year, the McDonald's is rolling out a special along with the McRib, actually before the actual rollout which is December 3rd.  But starting on Monday, November 25th, you can order the special McRib sauce... by the GALLON!!

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I personally don't see what the "big deal" is about the McRib.  The last time this rolled out  I heard everyone  acting like it was the "second coming". And couldn't wait to get to McDonald's and order one.  And then would go almost every day as the standard lunch until the promotional time was gone and again the McRib became a thing of the past.

The McRib is really a slab of pork...

Described as "saucy, tangy, tender and shamelessly delicious," the McRib first appeared on menus nearly 40 years ago. The sandwich is a boneless pork patty, shaped like a rack of ribs and smothered in barbecue sauce. The price varies by location.

It's not even really a "rib" per se.  That doesn't seem to bother anyone, however.  The McRib will be back on December 3rd..  And will be available for a limited time.  McDonalds feels that when they do this, it brings back customers that maybe aren't buying from McDonald's on a regular basis and has an air of nostalgia. Win Win?