![St. Cloud Hires Firm to Help Find New City Brand [AUDIO]](http://townsquare.media/site/67/files/2011/06/st_cloud_aerial_steven_sohlstrom_flight_flash.jpg?w=980&q=75)
St. Cloud Hires Firm to Help Find New City Brand [AUDIO]
ST. CLOUD - When you think of St. Cloud, what's the first thing that comes to mind? If you're having trouble coming-up with something, you're not alone. And that's something city officials want to change.
The St. Cloud Economic Development Authority have approved spending $30,000 to work on the city's brand. They've hired The Lakota Group to help create ideas.
Community Development Director Matt Glaesman says a team of six consultants will be in town the last week of January. They plan to hold a series of public meetings, as well as use social media to help generate ideas.
The eight month process is expected to create icons, logos, and taglines that all city departments will be able to use.
To you have an idea for a city brand? Post your comments below, or on our WJON Facebook page.
More From AM 1240 WJON
![St. Cloud Development Updates; Downtown and More](http://townsquare.media/site/67/files/2022/08/attachment-Lady-Slipper-Lot-edit.jpg?w=980&q=75)
![Update on St. Cloud Development Projects](http://townsquare.media/site/67/files/2024/01/attachment-Media-Services-vacant-lot.jpg?w=980&q=75)
![Where New Apartments Are Going In St. Cloud](http://townsquare.media/site/67/files/2023/10/attachment-Sunny-Ville-Apartments-edit.jpg?w=980&q=75)
![What’s Happening With These Properties in St. Cloud](http://townsquare.media/site/67/files/2023/05/attachment-Cooper-Vacant-Lot.jpg?w=980&q=75)
![What Will Become of This Building in St. Cloud?](http://townsquare.media/site/67/files/2022/02/attachment-Media-Services-Building.jpg?w=980&q=75)
![More Commercial Development Expected Along 33rd Street in South St. Cloud](http://townsquare.media/site/67/files/2022/08/attachment-Southside-St.-Cloud-33rd-street.jpg?w=980&q=75)
![Update on Former Tech Media Services Building and Herberger’s Location](http://townsquare.media/site/67/files/2022/02/attachment-Media-Services-Building.jpg?w=980&q=75)
![What’s the Latest on Downtown St. Cloud Commercial Vacancies?](http://townsquare.media/site/67/files/2018/04/Herbergers-1.jpg?w=980&q=75)
![Old Tech’s Media Center To Go On Sale Soon](http://townsquare.media/site/67/files/2021/08/attachment-Media-Center.jpg?w=980&q=75)