![St. Cloud Hires Firm to Help Find New City Brand [AUDIO]](http://townsquare.media/site/67/files/2011/06/st_cloud_aerial_steven_sohlstrom_flight_flash.jpg?w=980&q=75)
St. Cloud Hires Firm to Help Find New City Brand [AUDIO]
When you think of St. Cloud, what's the first thing that comes to mind? If you're having trouble coming-up with something, you're not alone. And that's something city officials want to change.