ST. CLOUD -- Operation Baby New Year officially kicked off Tuesday. The third annual diaper drive event will wrap-up on New Year's Day with a goal of collecting 100,000 diapers.

Organizer Justin Michael says since they began two years ago, they've been starting to get diaper requests from other areas in the state. So this year he's challenging other communities to start their own diaper drive.

This year we're collecting diapers, but we're also asking folks who would be interested to take a leadership role in establishing the first diaper bank in central Minnesota and also partnering with us to help train leaders in other communities on how to have an active diaper drive.

He says the whole effort culminates with a big celebration on New Years Day.

At the Pioneer Place, we're going to have live music and free food.  It's the last day you can bring in your diapers. So it's a lot of fun.

Michael says the diapers collected will be donated to nine different non-profits in central Minnesota, including Catholic Charities, the Salvation Army, and Anna Marie's Alliance.

If you want more information on drop off locations, diaper events, how to make a cash donation, or how to buy diapers online check out their website.