![News @ Noon: New Chip Credit Card Rules Start Today](http://townsquare.media/site/67/files/2015/10/Chip-Credit-Card.jpg?w=980&q=75)
News @ Noon: New Chip Credit Card Rules Start Today
Starting today (Thursday) there's new rules for credit and debit card transactions in the United States. Any retailer or business without a reader for the new 'chip-embedded' cards will be liable for fraud committed on a transaction.