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The Better Business Bureau Gives Advice On Using Facebook For Small Business Development

Tikaro, Flickr

More people are using online social media sites for business purposes than ever before, and the Better Business Bureau of Minnesota and North Dakota has advice for people on how to use them most effectively.

A Facebook page can be a powerful way to attract new business and market yourself, if you use it correctly. Making sure your website is up-to-date is just as important as updating your Facebook page – the more online presences, the more customers you can attract.

Keep your page fresh, lively and interactive. When posting to facebook, be relevant – keep in mind what your audience wants and needs to know.

Avoid talking “at” your audience too much, and use pictures and videos whenever possible.

Don’t forget to friend and “like” your business partners, vendors and sponsors. You’ll draw more viewer to your own facebook page, which will strengthen your business.

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