Target Ad Campaign Puts Food in the Spotlight
NEW YORK (AP) — Is Target's grocery aisle ready for its close up?
Twin Cities-based Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Discounters such as Wal-Mart Stores Inc. have increasingly focused expanding their selections of groceries to lure more customers into stores.
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