MINNEAPOLIS (AP) — Now that Minneapolis has landed the 2018 Super Bowl, organizers are determined to show the world that nobody does winter better than Minnesota.

Touting the theme "Built for the Bold," Minneapolis won largely on the appeal of the futuristic stadium replacing the Metrodome. But the city turned Minnesota's legendary winters into a selling point, too.

Vikings president and owner Mark Wilf says organizers didn't shy away from winter, they embraced it.

Plans call for turning the Nicollet Mall into a nearly mile-long Super Bowl Boulevard to showcase outdoor activities. There will also be links with the St. Paul Winter Carnival.

The 2018 Super Bowl is expected to draw 100,000 visitors, while over 100 million people watch it on TV from the warm comfort of their homes and sports bars nationwide.