ST. CLOUD -- There's a big push across Minnesota to reduce the number of traffic fatalities this year to less than 350.

Law enforcement, emergency medical personnel, transportation officials and engineers met in St. Cloud today for the Second Annual East Central Minnesota Toward Zero Deaths Conference.

Toward Zero Death Coordinator Christine Hernandez says a big concern is distracted driving. She says a big part of that effort is to stop texting and driving.

Hernandez says their mission is create a culture for which traffic fatalities and serious injuries are no longer acceptable through the "Four E's", engineering, enforcement and emergency medical and trauma services.