Red Lobster Goes Back Into Its Shell
NEW YORK (AP) - It turns out people go to Red Lobster for the seafood.
The struggling chain on Monday plans to announce another revamped menu that removes dishes including Spicy Tortilla Soup and a Wood-Grilled Pork Chop, while tacking on more dishes featuring lobster. The non-seafood dishes had been added by the chain's previous owner, Darden Restaurants Inc., in hopes of attracting people who don't like seafood as sales declined.
But the new management thinks that was a mistake.
The revamped menu is 85 percent seafood, up from 75 percent. Four of the five new dishes include lobster, and it's increasing the shrimp in the popular "Ultimate Feast" platter by 50 percent and raising the price by a dollar to $26.99.
Last year, Red Lobster's sales fell 6 percent at established locations.