Minneapolis Art Museum Drops Letter From Name in Rebranding
MINNEAPOLIS (AP) - The Minneapolis Institute of Arts is lopping a letter off of its name in a change made after working with a brand consulting firm.
The museum announced Thursday that it's dropping the S at the end of its name, and will now be known as the Minneapolis Institute of Art. Reports say the museum had the plural "arts" because original plans also called for a symphony, theater and other performing arts.
Museum officials also said it wants people to refer to it as "Mia," (MEE'-ah) rather than use the uppercase acronym MIA. Reports says the move is meant to get away from the acronym's association with "missing in action."