Tech Tuesday with Pam Muldoon [09-17-13 PODCAST]
One of the missions for the show is to introduce you to new technology. Every Tech Tuesday, my guest Pamela Muldoon talks about the technology that is all around us and, on the horizon, with a focus on the budding social media scene that is becoming increasingly important in marketing and making your business successful. The goal is to explain the lightning fast changes in real world technology in down-to-earth language that encourages us to embrace the mysterious technology landscape.
This week, Pam and I talked about how teens are moving away from Facebook. In every generation, teens have sought out their own space away from adults. Today’s generation is doing so with social networking. As more adults(parents, grandparents) jump onto FB, teens gravitate to other social networking sites.
Here are Pam’s take on each one:
• Twitter: Teens are increasingly moving to Twitter; faster pace, shorter conversations, usually no parents. Twitter also has Vine: Vine is a video-sharing app. But it’s not just any video-sharing app. It’s designed in a way for you to film short, separate instances so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly in Twitter’s timeline.
• SnapChat: Snapchat is a mobile app you can download to your iPhone or Android smartphone, which you can then use to “chat” with friends through photos, videos and captions. You can sort of think of it to be like texting with pictures or videos. One of the most unique things about Snapchat is the “self-destructing” feature for photos a few seconds after photos have been viewed. When you chat with a friend by sending them a photo, the photo is instantly deleted seconds after it’s been opened by the recipient.
• Ask.FM: Similar to FB but popular with teens due to the anonymity factor; you can post comments or follow others anonymously; Latvian based company; only 60 million users; Linked to a recent suicide in England due to cyberbullying
• Kik: Kik is a cross-platform smartphone application for instant messaging. It’s similar to text messaging, however a user needs to download the app first before using it. The biggest downside to using Kik is that you need to be connected to WiFi in order to use it. Most people use Kik as an alternative to email or text messaging, often as a way to avoid expensive data charges or avoid going any text limits. And if a bunch of your friends are already using it, it may be worth joining as well.
• Pheed: Pheed is a new social media platform that lets you share text, photos, videos and audio. Propelled by teenage users, Pheed topped the App Store’s social networking category in late February. Though the company says the app is not just for teens, the user base is 81% between age 14 and 25.
Listen to the Tech Tuesday Podcast
Each week, we talk with Pamela Muldoon, the Social Media & Content Strategist for Globe Education Network. She oversees the social media and content strategy for all brands under this network: Globe University, Minnesota School of Business, Broadview University, Minnesota School of Cosmetology and IPR (Institute of Production & Recording).
She is also principal of Next Stage Media Group, a content marketing consultancy for business, with a specialty in audio content strategies and host of Content Marketing 360, an online radio show (or podcast) where she interviews top marketing professionals from around the globe.