mnsure

MNsure "navigator" groups have a vital role in the success of the health-care law, charged with reaching out to isolated and underprivileged communities.

Paul and Babe are back in new TV ads from Minnesota's health insurance exchange.

Almost 11,000 people have signed up for insurance through Minnesota's online exchange in its first month of operation.

Gov. Mark Dayton says he's pleased with the performance of Minnesota's health insurance exchange so far but that it'll be at least a year before it can be judged a success or failure.

More than 3,700 Minnesotans so far have signed up for health insurance coverage through the state's new online exchange.

Officials with Minnesota's new online health insurance marketplace say the system is running smoothly after a bumpy start Tuesday. MNsure spokeswoman Jenni Bowring-McDonough says consumers created 1,610 accounts by early Wednesday morning.

Minnesota's state-run health insurance exchange appears to be open for business. While there was no immediate official announcement, the MNsure website began offering sign-up and plan information around mid-afternoon Tuesday after missing the original goal of Tuesday morning.

The board of directors for Minnesota's health insurance exchange are meeting a day after state lawmakers scolded them for neglecting minorities in their initial enrollment drive.

Lumberjack Paul Bunyan and Babe the Blue Ox have been unveiled as the new faces of MNsure, Minnesota's new online health insurance marketplace. The state is contracting with BBDO Proximity Minneapolis for the $9 million marketing campaign.

Consumers hoping for official quotes on how much they might have to pay for health plans sold on Minnesota's health insurance exchange, dubbed MNsure, are going to have to wait. Several other states, including California and Oregon, have already published the premium rates that health insurers want to charge for plans to be sold on the exchanges in those states.