Today on WJON I talked with co-author Irving Rein about his book “THE SPORTS STRATEGIST: Developing Leaders for a High-Performance Industry.  The book is about winning strategies in promotions, crisis management and financial success.  Irving talked about how NFL Commissioner Roger Goodell has been facing crisis, how the Vikings and Ravens have tried to handle negative press over the past month and where these organizations should have gone with these problems.  Listen to the conversation below.

Irving Rein co-wrote the book with Ben Shields and Adam Grossman.