Contact Us

Pillsbury Bake-Off Puts Premium on Fast, Easy

Getty Images

ST. PAUL (AP) – The operators of the Pillsbury Bake-Off are shaking up their contest this year, requiring entrants to come up with simpler and faster dishes.

Pillsbury will reject any recipe that requires more than seven ingredients or takes longer than 30 minutes to prepare (not counting baking time).

Contest manager Shera Balgobin says the reason is simple: Pillsbury’s core customers are busy moms who want quick and easy dishes, not elaborate creations. She says the most popular recipes on the company’s website are the easy ones.

The Bake-Off was created in 1949 by Minneapolis-based Pillsbury, which is now a division of General Mills Inc. The grand prize winner gets $1 million.

Best of WJON

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://wjon.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Register on AM 1240 WJON quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a member? Sign up here

Register on AM 1240 WJON quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Sign up to have exclusive The WJON VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.