Contact Us

MNsure Marketing Campaign To Feature Paul Bunyan

MNsure

ST. PAUL (AP) — Lumberjack Paul Bunyan and Babe the Blue Ox have been unveiled as the new faces of MNsure, Minnesota’s new online health insurance marketplace.

The state is contracting with BBDO Proximity Minneapolis for the $9 million marketing campaign.

At the campaign’s launch Sunday, BBDO creative director Brian Kroening said they chose the Minnesota folklore icons because they wanted the advertising to be easy to understand, local and upbeat.

Billboards with Bunyan and Babe go up Monday, along with MNsure advertising on buses and in skyways and newspapers.

The campaign’s motto is “Minnesota, Land of 10,000 Reasons to Get Health Insurance.”

MNsure is key to implementing of President Barack Obama’s health care law in Minnesota. Officials say they expect it to cover about 300,000 uninsured Minnesotans.

More News from WJON

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wjon.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on AM 1240 WJON quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on AM 1240 WJON quickly by logging in with your Facebook account. It's just as secure, and no password to remember!