Minnesota State Universities System To Get New Name
ST. PAUL (AP) - The Minnesota State Colleges and Universities system is getting a new name.
The public college and university system will be known as Minnesota State. The board of trustees agreed Tuesday that a new name and logo could aid with establishing the reputation of the system's schools as affordable and quality options.
Chancellor Steven Rosenstone says the name MnSCU has been found to be confusing in brand research. The system has paid $272,000 to a public relations firm for branding research, and there's another $345,000 contract out for the effort to rebrand.
The system plans to begin updating logos online in the coming weeks and do a comprehensive rollout of the new brand in July. Current names and logos will be kept by individual schools.