ST. PAUL, Minn. (AP) - Lawmakers and data privacy advocates say the digital age means students' private information needs protecting.

A group of legislators announced their plans Wednesday to push measures this year protecting data on school-issued iPads and laptops. Rep. John Lesch and others say many parents aren't aware that those technology companies can use private information for marketing.

Other legislation in the works would block third-party vendors from accessing troves of school district data on students. Another bill would ensure students' personal cell phones and social media accounts aren't inappropriately searched.

It's part of a multi-state effort by the American Civil Liberties Union to get laws in line with fast-moving technology. Minnesota is also struggling to regulate police use of body cameras and drones.