Contact Us

“Big Gas” Ad Campaign Will Make You “Ship Your Pants”

In our line of work we’re constantly looking at advertising trends and marketing campaigns to see what’s working and what’s trending.  And K-Mart has been doing a great job at reinventing their image.

When I think of K-Mart I usually associate it with old, stale and lacking any sense fashion.  They’re like Walmart’s distant cousin who’s not invited to the family function anymore.  I literally haven’t  in a K-Mart for years, they are in serious need of reinventing their image to attract a younger audience who doesn’t remember them from their childhood.

So, what do they do?  They come up one of the most juvenile ad campaigns we’ve ever seen.  ”Ship My Pants” has gotten over 17 million Youtube views, which means millions more were talking about it.  They really only paid for the production costs for the ad which means they’re getting a major bang for the buck and at the same time appealing to an entire new audience who may have never shopped their before.

Here’s “Ship My Pants”

Now that they have found success with the formula, why not keep it going?  K-Mart’s latest campaign in equally lowbrow, it’s called “Big Gas Savings”.  Get it?  I have to admit I have the sense of humor of a 6th grader so I found these both to be hilarious.

The beauty of the internet for advertisers is that they aren’t under the same restraints as television, meaning they can take more risks.  I have no idea if this is going make a big difference  on K-Mart’s bottom line, but they are certainly getting their name out to the viral audience.

Here’s “Big Gas Savings”.

More News from WJON

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wjon.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on AM 1240 WJON quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on AM 1240 WJON quickly by logging in with your Facebook account. It's just as secure, and no password to remember!